Pop culture is culture enjoyed by young people. It includes game, music, television, and so on.
I want to talk about fashion.
Current teenage fashion Is defined as "kawaii-worthy" fashion.
The term "kawaii" represents not only cute, but also groovy, styling, and awesome.
The fashion showcase event Tokyo Girls Collection is very popular event among young women. This even is open for buyers, media, and general public.
This even was broadcasted for NikoNiko online live. (ニコニコ動画)
Also, clothes in Tokyo Girls Collection was used for avatars for Gree.
Young women can enjoy choosing clothes with their avatar, and this can promote them to consume the products.